Overview

Since 2024, Bloom has expanded its expertise into the motorsport and motorcycle racing sectors, supporting drivers, teams, and brands competing in leading championships across France and Europe.

The agency collaborates with key players such as Extrême Limite, Jules Roussel, Classic Racing School, Motul, and the 24 Hours of Le Mans, providing strategic, creative, and digital communication tailored to the high-performance world of racing.

Objectives

The main goal is to strengthen the visibility and reputation of teams and drivers through coherent and modern communication strategies.

Bloom acts as a comprehensive partner, combining content creation, brand management, and digital communication, helping its clients transform sporting performance into a powerful storytelling and brand-building tool.

Services provided

■ Development and implementation of communication strategies for drivers and racing teams (branding, positioning, media relations).

■ On-track photo and video production during major events such as the 24 Hours of Le Mans, Ultimate Cup Series, and TTE.

■ Creation of high-impact social media content including teasers, mini-documentaries, and interviews.

■ Promotion of technical and commercial partnerships through digital and press materials.

■ Sponsorship support and media coverage to enhance partner visibility and brand exposure.

Outcomes

The collaboration has increased visibility and engagement for several key motorsport players:

■ Extrême Limite, an endurance racing team competing at Le Mans, has strengthened its brand identity and institutional communication.

■ Jules Roussel, a young F4 driver aiming for F3, benefits from a brand and content strategy that supports his career growth.

■ Classic Racing School has enhanced its digital presence and premium image through strong, emotionally driven storytelling.

■ Motul benefits from immersive photo and video production that reinforces its presence and legacy in motorsport.

By merging creativity and performance, Bloom positions itself as a communication partner capable of capturing the essence, emotion, and excellence of competitive racing.

Overview

Since 2024, Bloom has been leading the digital strategy for ZEEHO France, the electric motorcycle and scooter brand owned by CFMOTO.

Launched in 2020, ZEEHO embodies CFMOTO’s vision for the future of urban mobility-offering premium electric vehicles with cutting-edge design, smart technology and strong environmental awareness. Targeting young, urban and tech-savvy riders, the brand combines performance, design and innovation to redefine urban commuting.

Objectives

The collaboration with Bloom aims to build ZEEHO’s reputation in France and position it as a key player in the electric urban mobility market.

The goal is to establish a strong digital identity, boost visibility, and support the launch of ZEEHO’s first models in France, particularly the ZEEHO AE8, an advanced smart scooter offering both power and extended range.

Services provided

■ Design and development of the official zeehoev.fr website presenting the brand, its technology and products.

■ Implementation of a targeted SEO/SEA strategy focused on electric mobility and urban innovation.

■ Definition of the brand’s editorial direction and creation of lifestyle-oriented content (photo, video, social media).

■ Management of product communication campaigns and coordination of national launches.

■ Support for the French dealer network to ensure consistency between local activations and digital presence.

Outcomes

Within its first year of activity, ZEEHO France achieved strong growth in brand visibility and website traffic.

■ Over 17,000 Google impressions as of February 2025.

■ +170 positions gained in search results.

■ A fast-growing online community with highly engaging content.

These early results confirm ZEEHO’s rapid emergence in France as a distinctive and forward-thinking electric brand, combining aesthetics and technology in a modern, connected ecosystem.

Overview

Since 2022, Bloom has supported ZONTES France, a Chinese motorcycle and scooter brand renowned for its high-tech innovation, in building and executing a complete digital strategy.

Founded in 2003 by Tayo Motorcycle Technology, ZONTES has become one of China’s most innovative motorcycle manufacturers, known for its patented engines, advanced connectivity and bold design. Present in more than 50 countries, ZONTES has identified France as one of its key markets in Europe.

Objectives

The main goal of this collaboration is to increase ZONTES’ brand awareness and visibility in France while accelerating its growth within the mid-size motorcycle segment.

Bloom’s mission is to structure the brand’s digital ecosystem, enhance its organic and paid reach, strengthen social media engagement and ensure alignment between online communication and the national dealership network.

Services provided

■ Design and launch of the official zontes.fr website, highlighting models, technology and the dealer network.

■ Implementation of a comprehensive SEO and SEA strategy to improve online visibility and lead generation.

■ Creation of immersive content including professional photoshoots, product videos and lifestyle campaigns.

■ Coordination of the national communication strategy between digital initiatives and on-site events (test rides, trade fairs).

Outcomes

The collaboration has led to a significant increase in brand visibility and audience engagement across all channels:

■ Over 48,000 monthly clicks from digital campaigns.

■ More than 600,000 impressions in February 2025.

■ +13,000 positions gained on Google search results within one year.

These figures reflect the brand’s rapid growth and the success of a digital strategy combining performance, storytelling and community engagement.

Overview

Since 2023, the agency has supported CFMOTO France, a Chinese manufacturer of motorcycles, ATVs and UTVs, in deploying a comprehensive digital strategy in the French market. Founded in 1989 in Hangzhou, the brand now operates in more than 100 countries and is distributed in France by GD France.

Objectives

The main goal is to strengthen CFMOTO’s digital visibility and brand awareness across all online channels, including its website, search engines and social media.

Bloom also helps establish the brand’s positioning in France as “premium yet accessible,” combining advanced technology, reliable products, and extended warranties of up to five years on selected models.

The collaboration includes the launch of new motorcycles (300–800 cc range), high-performance quads, and the introduction of the ZEEHO electric sub-brand, while boosting customer engagement and conversion across a network of over 140 dealerships in France.

Services provided

■ Design and development of the official cf-moto.fr website with a focus on user experience and SEO best practices.

■ SEO and SEA optimisation through structured content, strategic keyword targeting and Google Ads campaigns.

■ Development and execution of launch campaigns, event activations and promotional initiatives (trade shows, test rides, racing events).

■ Ongoing digital performance tracking, lead generation and optimisation of dealer traffic and conversions.

Outcomes

CFMOTO France has seen strong growth in organic and paid visibility, a steady increase in website traffic and improved brand recognition among French consumers.

The brand is now firmly positioned as a leading and trusted player in the “premium-accessible” motorcycle and ATV segment in France.

Overview

Since 2024, Bloom has expanded its expertise into the motorsport and motorcycle racing sectors, supporting drivers, teams, and brands competing in leading championships across France and Europe.

The agency collaborates with key players such as Extrême Limite, Jules Roussel, Classic Racing School, Motul, and the 24 Hours of Le Mans, providing strategic, creative, and digital communication tailored to the high-performance world of racing.

Objectives

The main goal is to strengthen the visibility and reputation of teams and drivers through coherent and modern communication strategies.

Bloom acts as a comprehensive partner, combining content creation, brand management, and digital communication, helping its clients transform sporting performance into a powerful storytelling and brand-building tool.

Services provided

■ Development and implementation of communication strategies for drivers and racing teams (branding, positioning, media relations).

■  On-track photo and video production during major events such as the 24 Hours of Le Mans, Ultimate Cup Series, and TTE.

■  Creation of high-impact social media content including teasers, mini-documentaries, and interviews.

■ Promotion of technical and commercial partnerships through digital and press materials.

■ Sponsorship support and media coverage to enhance partner visibility and brand exposure.

Outcomes

The collaboration has increased visibility and engagement for several key motorsport players:

■ Extrême Limite, an endurance racing team competing at Le Mans, has strengthened its brand identity and institutional communication.

■ Jules Roussel, a young F4 driver aiming for F3, benefits from a brand and content strategy that supports his career growth.

■ Classic Racing School has enhanced its digital presence and premium image through strong, emotionally driven storytelling.

■ Motul benefits from immersive photo and video production that reinforces its presence and legacy in motorsport.

By merging creativity and performance, Bloom positions itself as a communication partner capable of capturing the essence, emotion, and excellence of competitive racing.

Dongfeng Longqing Power Co., Ltd. is a wholly owned subsidiary of Dongfeng Commercial Vehicles, specializing in the R&D and manufacturing of diesel/natural gas engines, transmissions, and new energy powertrains. The company has established a 7+5 product lineup, with annual sales exceeding 120,000 engines and transmissions and reaching an output value of over 10 billion RMB. It has become a leading symbol of independent domestic powertrain innovation.

We manage the annual operation of Dongfeng Longqing’s self-owned media platforms, including WeChat, Channels, and Douyin, through content planning, platform management, and user interaction-strengthening the brand’s influence and engagement within its niche market.

Founded in 1969 and formerly known as the Second Automobile Works, Dongfeng Motor Corporation is a state-owned enterprise specializing in automobile manufacturing, sales, services, and technological R&D. Over 56 years, the company has produced and sold more than 62 million vehicles and contributed around 700 billion RMB in taxes.

Dongfeng’s business covers a full range of automotive products and related services, exporting to over 100 countries and regions. The group is actively developing into a world-class enterprise, contributing to China’s goal of becoming an automotive powerhouse and advancing its modernization.

Since 2017, BLOOM has continuously provided Dongfeng with annual creative design, booth planning and management, and support for the Volvo Ocean Race. Our professional design expertise and rapid response have earned widespread client recognition and trust.

Founded in 2019 by Dongfeng Motor Corporation, Voyah is a premium smart electric vehicle brand offering a full lineup of SUVs, MPVs, and sedans. The brand is committed to providing high-end new energy vehicles and services that blend Chinese cultural heritage with modern intelligence. Since the launch of its first model, Voyah has quickly gained market recognition, with annual deliveries continuously increasing. It has successfully entered the European and Middle Eastern markets, becoming one of the fastest-growing premium EV brands.

Since 2023, BLOOM has served as Voyah’s regional advertising agency, providing comprehensive services including annual event planning, execution, and product communication. Over 200 events have been planned and executed annually, achieving deep engagement and interaction with more than 100,000 users.

Founded in 1999, with origins dating back to 1969, Dongshi Automotive Technology Group is a large-scale enterprise specializing in the manufacturing and sales of automotive components. The group owns 31 subsidiaries and generates annual sales exceeding 10 billion RMB. Its product range covers body, chassis, and power systems. It has been recognized as one of China’s “Top 100 Excellent Automotive Parts Suppliers.”

BLOOM provided Dongshi Group with corporate VI system design and industrial park signage solutions, including creative design support for its exhibition at the Frankfurt Auto Show-enhancing the professionalism of the brand’s overall image and spatial experience.

Dongfeng Commercial Vehicle Co., Ltd. is a core business division of Dongfeng Motor Corporation, specializing in medium and heavy-duty trucks. Originating from the Second Automobile Works founded in 1969, the company formed a joint venture with Nissan in 2003, entered a strategic alliance with the Volvo Group in 2013, and officially established the new Dongfeng Commercial Vehicle Co., Ltd. in 2015 with a 55:45 equity ratio.

After more than 50 years of development, Dongfeng Commercial Vehicles has upheld the brand philosophy of “Reliability Comes First,” with operations spanning over 50 countries and regions worldwide. It has become a benchmark enterprise in the global commercial truck industry with an international management standard and global vision.

Since 2016, we have continuously provided Dongfeng Commercial Vehicles with integrated communication services for both domestic and international markets. Our cooperation covers vehicle strategy planning, brand system development, event and exhibition design and management, creative visual design, and social media operation.

Founded in 2002, Dongfeng Off-Road Vehicles Co., Ltd. is a state-owned vehicle manufacturer under the Dongfeng Group. It is the exclusive developer and producer of the “Dongfeng M-Hero” series of high-mobility military and civilian off-road vehicles. The company received the National Science and Technology Progress Award in 2009, increased its registered capital to 410 million RMB in 2023, and in 2024 expanded into the intelligent unmanned aerial vehicle manufacturing sector.

Since 2018, BLOOM has been providing annual exhibition planning services for Dongfeng Off-Road Vehicles, including booth design, operation, and on-site construction. Through professional exhibition design and meticulous execution, we have strengthened the brand’s image and influence in major industry events.

M-Hero Technology is a luxury electric off-road vehicle brand under Dongfeng Motor Corporation, founded in 2022. As a core strategic brand of Dongfeng’s “Oriental Wind Rising” plan, M-Hero is built around its proprietary M TECH intelligent off-road platform. With models such as the M-Hero 817 and 917, the brand has quickly established itself as a technological benchmark and a leader in China’s electric off-road segment.

Since 2025, BLOOM has been providing brand consulting services for M-Hero Technology, including VI system design, product naming, sales tool development, and corporate brochure design — fully supporting its strategic transformation from a military-oriented to a civilian market brand.

Founded in 1983, Dongfeng Motor Industry Import & Export Co., Ltd. was the first foreign trade company in China’s automotive industry approved by the state and is one of the key enterprises under the supervision of China’s Ministry of Commerce.

Today, the company exports Dongfeng Motor Group’s passenger car brands — Voyah, M-Hero, Aeolus, Fengxing, and Fengdu — along with the entire range of Dongfeng-branded trucks to more than 100 countries and regions across Europe, Southeast Asia, the Middle East, Africa, and South America. Its extensive business network highlights its strong global operational capability.

As Dongfeng Import & Export’s long-term overseas communication partner, BLOOM has provided continuous support since 2017 through integrated international marketing, localized creative design, social media strategy, sales tool development, and event planning and execution — helping the Dongfeng brand expand deeply in global markets.